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A PEST Analysis is a strategic tool used to examine external factors that can influence the success or obstacles of a project, advocacy campaign, or organization. PEST stands for Political, Economic, Social, and Technological. These four categories help you scan the broader landscape that your work operates within, so you can make smart, informed, and timely decisions.
This worksheet invites you to explore how systems, conditions, and trends outside your control might shape your strategy. Whether you're an individual advocate or a coalition leader, regularly completing a PEST analysis can sharpen your focus, align your actions with current realities, and open up new opportunities. Use this tool to: Identify key external forces that affect your work Recognize both opportunities and threats Develop responsive, powerful strategies.
Let’s map the world around your mission; so your next moves are grounded, bold, and wise.
A PEST Analysis is a strategic tool used to examine external factors that can influence the success or obstacles of a project, advocacy campaign, or organization. PEST stands for Political, Economic, Social, and Technological. These four categories help you scan the broader landscape that your work operates within, so you can make smart, informed, and timely decisions.
This worksheet invites you to explore how systems, conditions, and trends outside your control might shape your strategy. Whether you're an individual advocate or a coalition leader, regularly completing a PEST analysis can sharpen your focus, align your actions with current realities, and open up new opportunities. Use this tool to: Identify key external forces that affect your work Recognize both opportunities and threats Develop responsive, powerful strategies.
Let’s map the world around your mission; so your next moves are grounded, bold, and wise.